6 January 2012


Design Methods: This brief was to produce an illustrated brand report for REISS, using InDesign. The brand report included a brand analysis, target audience, product analysis, corporate identity, competitors and a trend analysis for menswear and womenswear. During this project I visited the flagship store in Leeds, for in depth research of the garments and store layout, down to details such as tags and bags,and interviewing someone who worked in the REISS tailoring store for information on the collections, and details such as music played in store and on the catwalks. On completion of this project I presented my research findings in a group, to 40 people.


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